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Wednesday, February 10, 2010

LCCs and segmentation

Everytime I take one of our low cost airlines (LCCs), I do have some funny experience or other. Tend to promise never to use them again, but end up doing so at times (largely for the scheduling).
I have noticed that all the marketing gyaan learnt on segmentation though comes true on these. You find a pattern on the kind of passengers and there are a few varieties who are always there:
1. The teenager travelling for the 1st or 2nd time , dressed in their very best (generally a guy with sunglasses on)
2. The middle-aged lady who sits at the emergency exit but will refuse to part with her dear luggage on the lap and will argue with the air hostess
3. Aggressive middle-aged men cribbing about the AC , the flight delay and/or the food
4. Large (read:obese) businessmen / small time promoters chomping away at whatever food they can get
5. Scared elderly passengers who have just come to the flight directly from the closest temple
Its funny that the 4-5 flights I have done have generally had the above profile. I must hasten to add that these LCCs are doing a great job..whats more, some of them are profitable too !!:)

2 comments:

  1. haha! thats funny! also, there's the people that get pictures of themselves clicked on the plane :)

    on longer flights, you also see the ones that get frightfully drunk. but i dont blame them - there is little else you can do when you're made to sit in the same spot for 15 - 20 hours :)

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  2. You are pretty observant! :D

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