This is the season for me defining perils ! Thats what I am confronting ever so often. Possibly in some time, I may have recommendations, but right now, I am only defining perils.
One of the dangers of having worked in a pure corporate fin services background is that you "actually do" very less. Time is spent largely on analysis (less) and presenting it in various formats (more). You do get a great top view of businesses , strategy, scalability blah blah. Further you get to structure/strip/design fin products like loans, mezz, equity etc. But these largely require understanding of market pricing & regulations..only...
But thats kinda very different from having to decide on the logo, the brand name, the brand design, product notes, printers, web designs & so on... Most of these kind of things is what one has tackle first up. Its almost like chalk & cheese, I guess. The big dilemmas then are about whether the logo is good, whether you paid too much or too less for it & you dont have a frame of reference to figure these out.
What can I say..interesting.............for now..........
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