What I used:
1. Surely no money gonna come from anyone else. Hence, how much money can you put down & can the proposed plan come to any kind of shape and size in that money?
2. Given Point No.1, is there some kind of novelty in the product? If you cant commit reasonable funds, then what is unique about what you are doing?
3. Is that innovation a product innovation, tech innovation or a biz model innovation? Large number of product innovations these days are tech.
4. Do you have the requisite knowledge to take the product to a soft launch?
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